Neuro Totalitarianism

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7-Franco-Berardi-Neuro-totalitarianism.png
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Neuro Totalitarianism

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Franco "Bifo" Berardi

Semiocapitalism is infiltrating the nervous cells of conscious organisms, inoculating them with a thanato- political rationale, a morbid sentiment which permeates the collective unconscious, culture and sensibility— an obvious effect of sleep deprivation and a patent consequence of the stress placed upon attention. The digital capture of attention and experience has, notably, been the crucial goal of the Google corporation, whose mission is to create the most flexible and dynamic relationship as possible between the Net and the netter, between the machine and the cognitive worker. 

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